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Born on the docks in 1977, Oregon’s Choice began with Captain Herb Goblirsch’s simple realization: people deserve better than the “cat food” quality of mass-produced tuna. What started as a pioneer “sea-to-table” movement on the F/V EZC grew into a legacy built on the motto of quality over quantity. For over 40 years, we’ve honored the craft of hook-and-line fishing, treating every catch with the respect it deserves.

Today, as a second-generation family-owned company led by Herb’s daughter, SueAnna Harrison, we carry that same torch, ensuring that every hand-packed can delivers the “best-ever tasted” flavor that our customers have loved for decades.

It is important to know that Pacific troll caught Albacore tuna come from a sustainable fishery. By using hook and line fishing methods, we are catching each fish individually. That means there is no bycatch and no other species are harmed. 

Our Oregon Albacore fishery has been internationally recognized as being one of the cleanest target fisheries in the world. Environmental seafood guides by the Monterey Bay Aquarium have cited the albacore troll fishery as an example of a clean fishery with little bycatch or impact on the environment.

The modern seafood landscape is full of complex questions—from the environmental impact of fish farming to concerns regarding mercury levels. We believe in providing our customers with the latest data and honest perspectives. These deep dives explore the critical issues facing the industry today and explain the science behind our sourcing decisions.